It all started in 1994 in New York City. An irreverent and respected self-published ’zine with a cult following, ego trip toiled in the last days of independent print media before the Internet broke it down to its very last compound. Not only did the magazine cover hip-hop with a punk rock attitude, it often took great pleasure in juxtaposing artists from disparate musical genres in humorous settings. Critics and readers alike were drawn to the publication’s integrity, brutal honesty, humor, and obsession with hip-hop minutiae. For this, ego trip became known as “The Arrogant Voice Of Musical Truth.”
