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Who is your audience? When we started this site, we thought our reader was going to be a white kid in college. But most of our editors are not white. Well, I don’t really know their colors, but I don’t think they’re white. If you look at the people who tweet us, I mean, it’s hip-hop. When we get into indie rock we’ll probably have more white fans. But you know, a lot of people think of this as an orientalist exercise, to explain black culture to white people. What’s funny is that’s kind of how we started. We are orientalists. But our community didn’t let us do that. They had too much respect. They wanted to spread knowledge and for Rap Genius to turn into an academic forum, so that’s what it turned into.



  1. It‘s not that serious. Or is it?