Interestingly 50 is openly playing a sort of split public persona nowadays. On the music hand we have the death defying Fitty Scent that lyrically robbed Jay-z. And then we are asked to somehow meld that into the more modern, mature Curtis Jackson that negotiates multi-million dollar beverage distribution deals. What’s cool is that his non-music initiatives seem to be getting just as much or possibly more burn than his singles. And ain’t nothing wrong with that.