UAudio.com interview with producer Paul Epworth

When we were doing “Rolling In The Deep,” even though the song itself was something we felt very comfortable with, we wanted the impact and feeling of the track to have a little bit of “Seven Nation Army” by the White Stripes. But for the bridges, we were trying to make the piano sound like “Brooklyn Zoo” by Ol’ Dirty Bastard. And when it came to the whole feeling of her vocal relationship to the track, we thought most like Cee Lo Green and Nina Simone. So those were the kinds of elements that were going into our thought process of how the song should come together in terms of production aesthetic and technique.

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