50 said it, and so did head of promotion Daddy Bawsten. And I quote – “those likes are extremely important”. Is this how marketing execs make decisions? Yikes. Don’t add to the facialbook fire y’all. Likes are as important as myspace streams were. The moment something less exploitative and more user friendly comes along there will be (I hope) a mass exodus. That’s the thing about social networks, they’re not very sticky. Not even bank accounts are as sticky these days, ask BofA. Not even service oriented sites like Netflix can mess around.