FORTUNE — Last week Clear Channel Communications cut back on local DJ’s across the country in an effort to tackle its $20 billion debt problem. Instead of hearing familiar local on-air personalities, listeners will hear their local news delivered by the company’s newly created national programming team, headed by Tom Poleman.
The cutbacks are part of the company’s larger goal to restructure its regional market strategy. “We’re beefing up some areas and restructuring some others,” said Angel Aristone, a spokeswoman for Clear Channel Communications (CCO), in an e-mail to Fortune. “That’s what is needed to keep our business nimble — to keep up with the times, including using technology to improve and grow our business.”