GRANDGOOD

 
It’s one thing to independently lash back at the establishment (in this case the establishment being popular rap blogs), something Tyler has done for months now by cursing out sites that did not, and do not, share his work, even in the face of growing recognition among other established music publications (think RollingStone, Billboard etc). But it’s on another level when the marketing strategy for your first industry record, on a well regarded label mind you, is based on undermining the influence of said sites and in the process a fairly large ad network that sells itself as a significant tastemaker.