Keywords: authentic, connection, amazing experience, think…differently Link
John Galvin, director of Intel’s partner marketing group, says he has been having conversations with Vice about launching Noisey.com “for a long time.” “It’s a great way for us to make a fun and authentic connection with the audience,” Galvin says, adding that “if we give music fans the opportunity to have this amazing experience, maybe they will think about Intel differently, because without our technology, this wouldn’t be possible.”
For Dell, Noisey.com provides the computer maker with another opportunity to harness Vice’s expertise in targeting young consumers, according to Michael Tatelman, VP/GM of Dell’s North America consumer division, global mobility sales and global partner marketing.
“We love the Vice audience,” he says. “Vice is a natural to reach young, cutting-edge, global customers.”
Moretti says his vision for growing the site involves input from artists as well as Vice staffers.
