The mutually beneficial relationship is still strong, but I’ve been thinking, do the consumers benefit, at all? Link

“Though it’s not offering money upfront, the fast-food giant is willing to pay rappers $1 to $5 each time songs with the plug hit the radio….McDonald’s isn’t the only company now paying to break through to the hard-to-reach youth market. The marketing firm Maven Strategies, which McDonald’s hired for the Big Mac project, got Seagram’s gin mentioned – for a fee – in five raps last year, Ad Age says.”