Fila’s C.R.E.A.M. Sneakers

Rock these tennis sneakers at the U.S. Open and the umpires might give you a dirty look. Sneakers aren’t really my thing but I still find these custom sh*ts interesting just for the sake of what they tell about a company’s marketing strategy. I wonder who brokered this deal. Link (via)

see also:
Living Legends’ Reebok Classics