“Jay-Z’s Great Champagne Robbery”

Interesting piece on product placement and marketing trickery originally pubslished in The Atlantic has gone missing. Although they promise to get it back online after a few “edits”, luckily, for us impatient netheads, the wild at heart interconnected magnets aren’t entirely run and operated by lawyers and corporations just yet. One place you can find it republished in it’s entirety is MyGlobalHustle. Another option for you, I guess, is to cop Zack O’Malley Greenburg’s book Empire State of Mind: How Jay-Z Went from Street Corner to Corner Office. It actually might be worth your time, as Greenburg seems to be an experienced business writer and apparently had a book deal good enough to afford fact-checking lawyers. Which will make it that much more interesting to see what from the original piece will get, um, revised.

It might be the best marketing in the history of wine. The story of how a rap mogul transformed a $50 champagne into the next Cristal—and received millions for doing so.

prev & related: “Hip-Hop’s Unofficial Sommelier” (Branson B)

via Bol