803hit_factory.jpg

I’d like to hear more about the ghostwriters, I wonder who Iron Solomon and Punchline might be ghost writing for. via Remixmag

Having just wrapped up a three-month residency at Manhattan’s Battery Studios — a $300,000 expense expected to yield $30 million by Poke’s hasty calculations — Poke and Tone have left their respective posts as television producer and Universal Motown VP to “get back to what we do best,” Poke asserts with a sense of manifest destiny, “to save hip-hop.” Along with their newly assembled team of underling producers, consisting of Frequency, The ARE, Just Nyce and Ace 21, Track Masters are back in full swing, and they’re looking for hits.

In the mixing room, Tone and Poke worked out the finishing touches while advising engineers and rearranging song structures. Simultaneously, in an adjacent room, songwriters and ghostwriters — including rappers Iron Solomon and Punchline and R&B crooners Quo, Range and the Wonder Twins — wrote ferociously on a variety of artist-specific topics. “We always have someone in mind for the songs that we make,” Poke says. “If I’m making a song for Snoop, it’s going to sound like some West Coast funk shit. We’re gonna do more than just put a Moog on there; we’re gonna get the feel of those records — Parliament, Funkadelic, etc. The same can be said for the hooks, choruses and verses. They’re artist-specific.”

The last leg of Track Masters’ assembly line ends with in-house studio musician and producer, Spanador. An adept musician who once taught Vernon Reid guitar and bass during his days in Living Colour, Spanador re-creates samples and grooves with live instruments, adding a thickness and swing that recorded samples and MIDI simply can’t replicate. “He does more than just replay samples; he’s adding a feel,” Poke says. “He’s a producer more than a studio musician.”



  1. TC (Reply) on Apr 7, 2008

    Having just wrapped up a three-month residency at Manhattan’s Battery Studios — a $300,000 expense expected to yield $30 million by Poke’s hasty calculations

    =================================================

    Seriously. Who’s gonna buy that shat?

  2. Vizion (Reply) on Apr 8, 2008

    “expected to yield $30 million” ….what? Seriously? Dude might want to get back to class and get schooled on some economics specially w/ hip hop record sales

  3. Romare Basquiat (Reply) on Apr 8, 2008

    Tone and Poke are beyond legondary, they’re an hip-hop institution… Hip-Hop’s Gamble & Huff even… Name a credible MC or R&B artist and I bet they’ve crafted a hit for them. Regarding sales figures TrackMasters have netted more than 30 million in their illustriuos career so whether they do it again matters not… Their place in history is solidified… Check their track record a stand amazed!!!!! B.I.G. M. Carey, Hova, R. Kelly, Fif, Nas, please shall I continue…

  4. Vee (Reply) on Apr 8, 2008

    Over time those brothers can definitely earn that amount. Their history of hits speaks for itself.

  5. Just Nyce (Reply) on Apr 8, 2008

    Just Nyce: I was part of history being made at Battery Studio, when yall hear some of the records that we got coming out..there is going to be no denying the heat and the potential to make $30 mil if not more. There are more ways to make money off of records than record sales so even if hip hop in general is in a slump, we are not gonna be.

  6. Kyle C (Reply) on Apr 10, 2008

    Yo Just Nyce, I own a label in Shanghai, China, if you would like to discuss further, hit me up at pressplayrecords@yahoo.com