Came across this article that raises a lot of interesting questions about indie artists’ relationship with big money and the corporations that control the flow. Toyota Corp, via Scion, and their soon-to-be-imitated-worldwide marketing team, have done an excellent job at penetrating the underground/indie hiphop scene. Mr. Gonzalez, an artist himself from San Jose, wonders about the authenticity of the art that is influenced by the support of Scion and does a good job at probing a worthwhile discussion. Link
