“…what we wanted it to do was come across and sound like content…” – Steve Stoute


 Nov 18, 2010

“…what we wanted it to do was come across and sound like content…” – Steve Stoute (@15s) as he explains the success of the Wrigley / Chris Brown product placement in Forever. Keywords: powerful, 360 plan, subtly, content, radio, music, entertain, authentic.


# , it's bigger than..., The Corporate Takeover